Inbound Marketing

Goal-based online marketing strategies to optimize your website and digital marketing initiatives.
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Marketing has endured a seismic shift over the past several years, and inbound strategies are leading the charge. Loosely, inbound marketing consists of content marketing, blogging, persona-based campaigns, SEO and measurable results, but there exist other activities working in concert. Inbound Marketing tactics are about getting found by prequalified customers and using quality content to fill your sales funnel with leads. Align that content to your customer’s interests, and you naturally attract site traffic to convert leads and close deals.

Every business needs to have an effective website and a strong brand, and these serve as the foundation for success. Inbound marketing is said to cost 62% less per lead than traditional outbound marketing.

How does it work?

Not necessarily in the order that follows, here are some of the steps to build your Internet marketing machine:

  • Keyword research. Analysis of current keywords and identifying new ones.
  • Website optimization. SEO, performance, user experience, mobile experience, landing pages, Calls to Action (CTA’s), A/B testing.
  • Blog building. Brainstorm topics relevant to your audience, research and write articles.
  • Promote content. Spread the word using email marketing, SEO, SEM and social media to spread the word and engage with your audience.
  • Convert and nurture leads. Targeted messaging, automate drip campaigns and increase conversion rates.
  • Analyze and refine strategy. Measure performance to understand what topics and information are succeeding, applying lessons to begin the process over and apply lessons learned.

Whatever your business requirements are, Communicreations can provide everything from a strategic roadmap to execution and automation. Start the conversation and contact us today!

Marketing Automation

Cyclical automation of repetitive marketing tasks like email drip campaigns, social media, etc.

Lead
Nurturing

Develop relationships with customers at every stage of the sales funnel and buyer journey. 

Content
Creation

Relevant and engaging content tailored to the needs of your audience.

Search Engine
Optimization

Google gets more than 2 trillion search queries per year. A strong strategy can help customers find you.

Email
Marketing

One of the most effective channels for generating revenue. Direct campaigns using segments of your list.

Social
Media

What your business has to say is important. Share your content and connect with your audience like a pro. 

Marketing
Analytics

Data permits smarter decisions. Measure and analyze traffic using key website metrics.

Landing
Pages

Capture visitor information using targeted pages designed specifically for higher conversions.

Top Qualities: Great Results, High Integrity, Creative.

Rita Daniel  MAS Advise

Attention to detail, unique creative design ideas, easy to work with, a great sense of humour…

Angela Martins  MAS Advise

…organized, efficient, creative, and ready to go.

Nic Jensen  Cinemavault

…strong print management and attention to detail.

Michael Ainsworth  IDA Print

…every one of our collaborative projects proved to be a success.

Julie Gauvin  GRICS

…reliable creative professional and patient communicator…

…understand our business, our corporate culture and how we want clients to view us.

…very detailed professional, ensuring work is on-time and on-budget.

Steve Franklin  IMA Outdoor

…a genuine interest in understanding our objectives.

Cristina Kim  JumpStart

Be our next success story.

Whether you know what your looking for or really aren’t sure, let’s share some dialogue on what you future could look like. Reach out now — we’ll make sure you are glad you did.

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