Brand Marketing

The art of marketing is the art of brand building.
— Phillip Kotler

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Flushing out a solid brand marketing strategy effectively comes down to the unique personality of your business, and to a lesser extent consideration of the target audience. One popular perception making the rounds these days is that it is your customer that defines your brand given the impact of social media. In either context, the prudent course remains shaping the conversation.

Our branding process is built to get the most out of your story. Step-by-step, we work through the discovery stage to understand your business. A brand audit and competitive analysis provide further insight, at which point we develop and articulate your unique brand story. Only then do we start the process of designing your identity and brand system, including colour palette, font selection, icon, wordmark and signature variations.

From that point, there are many directions a project can take. We can hand over your artwork — the most valuable digital asset your company owns — along with usage guide, or we can manage implementation and usage as needed.

It is worth noting that sometimes the challenges brands face are not related to design or story, but in the consistent application of the brand system – what to use and when to use it. Contact us for a free brand audit and we would welcome the opportunity to weigh in.

Areas of Excellence:

Analysis & Strategy

The focus of a good strategy is to identify objectives and pursue them. We craft solutions to achieve desired outcomes.

Brand Systems

Effective branding looks beyond identity to define a complete system governing the look and feel of your brand assets.

Persona Development

Define your target audience by mapping characteristics, goals, challenges and behaviour to benefit all customer touch points.

Top Qualities: Great Results, High Integrity, Creative.

Rita Daniel  MAS Advise

Attention to detail, unique creative design ideas, easy to work with, a great sense of humour…

Angela Martins  MAS Advise

…organized, efficient, creative, and ready to go.

Nic Jensen  Cinemavault

…strong print management and attention to detail.

Michael Ainsworth  IDA Print

…every one of our collaborative projects proved to be a success.

Julie Gauvin  GRICS

…reliable creative professional and patient communicator…

…understand our business, our corporate culture and how we want clients to view us.

…very detailed professional, ensuring work is on-time and on-budget.

Steve Franklin  IMA Outdoor

…a genuine interest in understanding our objectives.

Cristina Kim  JumpStart

Be our next success story.

Whether you know what your looking for or really aren’t sure, let’s share some dialogue on what you future could look like. Reach out now — we’ll make sure you are glad you did.

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