Process


We’ve invested a great deal of time into challenging and refining our process. And it works!

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No two clients are alike, so naturally a good process provides flexibility to take into account variations. We are constantly challenging our process in ways that, quite honestly, pretty much border on the obsessive. As anyone in IT will tell you, there is no “do everything” solution.

Our process is driven by modern methodologies like Agile development and Kanban, while drawing from traditional print process methodologies.

The goal is to create a more effective and more efficient process. After all, process is a hugely important component of a successful outcome on any project.

Without further adieu, here is a look at the process behind our web development.

Our Web Process

01

Discovery & Planning

Here we seek to gain a deep understanding of your business and competitive landscape. Methods we employ include questionnaires and independent research. Creative brief, needs analysis and feature recommendations. Finalize timelines and milestones.

Content

From creating new keyword-rich conversion content to editing existing copy, ensuring it speaks directly to your target audience. Calls to action, landing page scripts, and autoresponders. As well as boosting other on-page SEO factors.

02

03

Design

Sitemap architecture and prototyping. Creative concept development driven by user experience (UX) insight. Interface and navigation (UI). Theme building, with page templates that reflect your branding, colour palette, and font usage.

Development

Backend setup including hosting and SQL database. Plugin configuration. Creation of custom modules and integrations with third-party logistics providers such as MailChimp. Form usability adhering to best practices. Testing. Google Analytics and Search Console setup.

04

05

Deployment

Quality assurance review including final cross-browser testing for desktop and mobile devices. Site speed optimization. Migration to production server. DNS transfer. Additional hosting setup as needed. Free technical support for 60 days post-launch.

Be our next success story.

Whether you know what your looking for or really aren’t sure, let’s share some dialogue on what you future could look like. Reach out now — we’ll make sure you are glad you did.

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